GTA IV has officially broken the 24 hour revenue records for an entertainment product according to the Guinness World Records, netting a staggering $310 million in its first day of going on sale. The previous record holder was Halo 3 which netting $170 million, although we have to remember that GTA IV is a multiformat title whereas Halo 3 is an Xbox 360 exclusive. Still, this is great news for the developers Rockstar and publishing giant Take 2.
PRESS RELEASE:
London, UK, 13th of May - The famed Grand Theft Auto series has made headlines yet again! As newly-released sales figures show, Grand Theft Auto IV has crushed the competition by selling 3.6 million units and earning $310 million in its first day of release, earning Guinness World Records for the Highest Grossing Video Game in 24 Hours and the Highest Revenue Generated by an Entertainment Product in 24 Hours. These records establish GTA IV as the most profitable entertainment release of all-time, far surpassing other video game, film and book releases. According to Guinness World Records, this is how the game stacks up against the competition:
-Fastest-selling video game in 24 hours: Halo 3 at $170 million
-Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at $60 million
-Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at $220 million
For more spectacular gaming records see Guinness World Records: Gamer's Edition 2008 (RRP £15), the first Guinness World Records book devoted solely to the world of gaming, is on shelves now and bursting with new records, high score statistics and fascinating facts.
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Date: 2008-05-13 |
| Posted by: Robert Cram |
| Source: |
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