Grossing around £48 million in day one sales in the UK, Activision's Call of Duty Modern Warfare 2 has broken the previous entertainment record set by the Mamma Mia DVD release which had previously held the record for the top opening week ever by taking £25.8 million.

PRESS RELEASE:

London, United Kingdom 16 November 2009 – Call of Duty: Modern Warfare 2 has continued to set new records within the entertainment industry. Impressive first day UK sales of an estimated 1.23 million units (grossing around £48 million) have gone on to reach 1.78 million units (grossing £67.4 million) one week after release – the highest grossing figures of any entertainment launch in history.

According to figures just released by ELSPA/GfK-ChartTrack, sales of Modern Warfare 2 surpassed the Mamma Mia DVD release which had previously held the record for the top opening week ever by taking £25.8 million. The videogame launch also easily eclipsed the highest first week figure for the ‘Be Here Now’ album by Oasis – the record holder for music sales at £9.95 million.

Michael Rawlinson, Director General, Entertainment and Leisure Software Publishers Association (ELSPA), said, “These figures tell a clear story. The videogames industry is now an established part of the mainstream entertainment mix. Whilst the launch of Modern Warfare 2 has indeed been extraordinary, it is indicative of the growing popularity of videogames. One in three people in the UK now play videogames regularly.”

Date: 2009-11-16

Posted by: Robert Cram

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