Reinforcing its commitment to become the leading content publisher in North America, SEGA(r) of America, Inc. today announced the appointment of James Harris to its expanded management team.

Harris joins SEGA as vice president of sales, responsible for all sales, sales service and channel marketing in North America. With 20 years of sales management experience in the consumer electronics market, Harris joins the SEGA management team including the recently appointed Mike Fischer, vice president of entertainment marketing, and Tom Nichols, group director of sports marketing.

"With an impressive background in sales management, James Harris is a welcome addition to the SEGA management team," said Chris Gilbert, executive vice president of sales, marketing and operations, SEGA of America, Inc. "Continuing to recruit only the best in the industry, we are confident that Mr. Harris will help us to achieve our goal of becoming the leading content publisher in North America."

In his new role at SEGA, Harris will oversee all aspects of North American video game sales, including the development of annual sales plans and pricing strategies, as well as oversee the management of retailer relations and SEGA's North American sales force. In addition, Harris will work closely with the integrated SEGA product marketing management team to ensure proper support for all entertainment and SEGA Sports titles.

Prior to joining Sega, Harris served as group vice president of worldwide marketing, channel sales and business alliances for Hitachi Data Systems, where he established global channel sales strategies and marketing programs and oversaw software and storage sales worldwide. During his tenure at Hitachi Data Systems, Harris spearheaded a business plan to shift Hitachi's sales strategy from the mainframe market to software and storage sales. Before joining Hitachi Data Systems, Harris served as vice president of sales for Sony's Information Technology Group of America. In this role, Harris supervised sales in the Americas for personal computers and multimedia products, including the launch of the Sony VAIO, and helped grow revenues from $0 to $1 billion in 11 months.

Date: 2002-05-03

Posted by: Ade

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