Radica U.K. Ltd, manufacturers of the highly acclaimed Gamester range of accessories have today announced that they have entered into an exclusive co-operative marketing agreement with Microsoft, giving them unique access to all Xbox UK promotional events for the rest of the year.

The agreement, which takes effect immediately, will give Radica exclusive demo opportunities within Xbox stands at major events and further exclusive involvement in Xbox PR and marketing plans. The first events covered under this new partnership were the Xbox launch evenings in London, Manchester and Birmingham.

“ Since signing the Xbox license agreement we have developed an excellent working relationship with Microsoft and received great feedback from our involvement in the Xperience events last year” commented John Doughty, Managing Director of Radica U.K. Ltd “ this new marketing agreement now allows us to further develop this relationship and bring Gamester’s unique product lines to the largest possible percentage of our target audience”

The Gamester range of officially licensed accessories for Xbox includes a controller, arcade stick, Lotus steering wheel, Lotus Pro Racer and 8 Meg memory pack. All products will be available throughout Europe at launch.

Date: 2002-04-08

Posted by: Ade

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